The emergence of social media as the dominant means of interaction has also opened up a new vista for businesses to engage people and use it for marketing purposes. A large number of people spend a large amount of time on social media platforms, providing businesses and the opportunity to promote their products on these platforms in a convenient and cheaper way.
Instagram, with over a billion active monthly users as of 2018, according to Statista, may lag behind Facebook – which has over 2 billion – in this aspect, but it has some advantages over the bigger counterpart. It is another matter than Facebook owns Instagram. The Instagram audience is more involved and participative, their brand loyalty is higher, and the platform provides a more targeted reach for businesses. In case you would like to see your business multiply, it’s about time you lurch on to it by:
Setting Up A Business Account
For a beginner, the first obvious step is to set up a business account on Instagram. It is free. If you already have a personal Instagram account, you can add a business account as well: Instagram allows you to set up as many as five accounts, and you can switch from one to another without having to log out and log in for each separate account. You need to provide an email address and a contact number and can also add a postal address. Tap ‘done’, and you have set up your business profile. That was the easy part requiring little creative or intellectual input.
Deciding Who Your Target Audience Are
First, you have to decide what kind of people you want to reach out to. Keep in mind that most Instagram users are young – under 30 years of age. The USA has the largest number of Instagram users, followed by India and Brazil. A good way to go about this is to see what kind of buyers your product, or similar products, have. Check who follows you on social media platforms.
Checking Your Competitors Profile
You should also check the profiles of your competitors, look up their activity and see what works for them and what doesn’t. Learn from their experience, pick up the useful ones and drop or modify what has failed to pay dividends.
Generating an Attractive Bio
The bio needs special attention. For example, if your company provides assignment help services, then do remember that the Instagram bio must tell the visitor about you and your service creatively as it is just 150 characters long. You can make it cheeky or keep it serious, depending on your product’s or brand’s character. Use hashtags. These are clickable and help showcase user-generated content, which is always more convincing and credible. You can also use emojis.
Adding a CTA
Adding a ‘call to action’ (CTA) button is a must, to let your clients make their bookings, ask questions, place orders, or generally do business with you. You can do this by going to ‘edit …